ADIDAS
As part of the Digital Experience Design team in Amsterdam, I worked on improvements for eCommerce platform adidas.com
SITE URL: Adidas.com
SITE OWNER: Adidas Amsterdam
DATE: Launched: 2016
PlATFORMS: Mobile, Desktop and Tablet
WHAT IS GOAL OF THE PROJECT?
The overall goal is to improve loyalty and sales. Based on business requirements, user insights and data research I developed new UX solutions for several user tasks. Specifically for user journeys 'Order overview', 'Order history', 'Track your order', ‘Split order', ‘Re-order' and ‘Cancel and returns' I created improved designs. The UX designs were made in high-level prototypes.
ACHIEVEMENTS
› Improvement in user usage.
› Less user drop-outs
› Better orderstatus overview
› Less traffic to support
WHAT I DID
› Analyze user insights
› Find the balance between user- and business needs.
› Creating a constant experience on the website.
› Information architecture
› User journeys
› Concepts maps
› Sketches / wireframes / prototypes
› Responsive Design (Mobile, Desktop, Tablet)
› Support development team members
ACHIEVEMENTS
› Improvement in user usage
› Less user drop-outs
› Better order status overview
› Less traffic to support
WHAT I DID
› Analyze user insights
› Creating a constant experience
› Information architecture
› User Journeys
› Concepts maps
› Wireframes / prototypes
› Responsive Design
› Support development team
› Find the balance between user- and business needs