HOW DOES IT WORK
1. When a customer enters a store, the radio signal emitted from their phone provides the opportunity to collect behavioural data from your physical location visitors.
2. Using existing in-store Wi-Fi, the customer platform detects these signals to show anonymous visitor count, locations, time spent.
3. Once a customer opts-in to be identified through a personal identifier (email, phone number, loyalty number, etc.) the platform can send them information (discounts, offers, etc.) to enhance their in-store experience.
4. Using their personal identifier, an omni-channel customer profile is created integrating their on and offline activity, enabling a deeper knowledge of core customers and helping them along their journey.

Client Adidas
Date Launched: 2020
Platform mobile, desktop

HOW WILL CUSTOMERS BENEFIT
The customer is the key to unlocking the Customer platform's benefits.
It can unlock online and in-store content personally relevant to each shopper.

We use data from your customers’ most recent searches and store visits to offer them what they want when they want it. Customers are now provided with a more personalized and engaging experience with less friction.

PROOF OF CONCEPT
This is a proof of concept for retail companies They can update their existing mobile app with this solution and expand their marketing reach through in-store interactions. Location-based messages can be enhanced by offering smart content [such as surveys, coupons, or video advertising] determined by on-site behaviors. Easily promote offers, events, or loyalty programs to new and existing customers.

RESPONSIBILITIES
›  User Research
›  Service design 
›  UX design
›  Customer journeys
›  Service blueprint