NIKE KITBUILDER

Enhancing the Team Kit Customization Experience

Nike, a leader in customized sports gear, sought to improve their retail e-commerce platform, "Kitbuilder," for football teams. Jurjan designed the enhanced "Build Your Team Kit" experience, allowing users to easily customize and order team kits with personalized colors, player names, sponsorship logos, and matching socks and shorts.

The updated platform has been successfully rolled out across European retailers in 25 countries.

ABOUT THE PLATFORM
The Nike Kitbuilder enables football teams to search and customize their team kit directly from the webshop, creating a fully personalized Nike shirt with all the desired details (your own team colours, your player name, number and all the sponsorship logos), ensuring a seamless and engaging experience for users.

SITE OWNER: Nike International
DATE: 2014 - 2015
PLATFORM: Desktop and tablet

Enhancing the Team Kit Customization Experience

Nike, a leader in customized sports gear, sought to improve their retail e-commerce platform, "Kitbuilder," for football teams. Jurjan designed the enhanced "Build Your Team Kit" experience, allowing users to easily customize and order team kits with personalized colors, player names, sponsorship logos, and matching socks and shorts.

The updated platform has been successfully rolled out across European retailers in 25 countries.

ABOUT THE PLATFORM
The Nike Kitbuilder enables football teams to search and customize their team kit directly from the webshop, creating a fully personalized Nike shirt with all the desired details (your own team colours, your player name, number and all the sponsorship logos), ensuring a seamless and engaging experience for users.

SITE OWNER: Nike International
DATE: 2014 - 2015
PLATFORM: Desktop and tablet

WHAT ARE THE GOALS OF THE WEBSITE?
The Goal of the website is to provide current, credible, trustworthy, reliable content, provide resources for Nike retailers to generate business leads.

WHO ARE THE USERS OF THE SITE
PRIMARY AUDIENCE: Nike retailers
SECONDARY AUDIENCE: Club owners

ACHIEVEMENTS
Convenient and easy to use for retailers platform. Improvement in retailer usage. Incorporated specific requirements for the 25 different European markets in which Kitbuilder has been deployed.

WHAT ARE THE GOALS OF THE WEBSITE?
The Goal of the website is to provide current, credible, trustworthy, reliable content, provide resources for Nike retailers to generate business leads.

WHO ARE THE USERS OF THE SITE?
PRIMARY AUDIENCE: Nike retailers
SECONDARY AUDIENCE: Club owners

ACHIEVEMENTS
Convenient and easy to use for retailers platform. Improvement in retailer usage. Incorporated specific requirements for the 25 different European markets in which Kitbuilder has been deployed.